Nov 11, 2025
Shooting Day
We just wrapped an amazing day of shooting for our Jargon promotional ad, centered around the story of a mother and daughter, the heart of this campaign.

Our team filmed at three locations: the school, a nearby park, and a team member’s home. Each spot added a different feel to the scenes, and moving between them kept the day dynamic and fun. With phones, a tripod, and our pocket camera, we captured natural moments and authentic interactions that really highlight the relationship at the core of the ad.
Between takes, we kept everyone fueled with pizza and bubble tea (which definitely became the unofficial theme of the day). We reviewed clips, fixed little details, and shared lots of behind-the-scenes laughs.
(Insert videos shot at park and some behind the scene videos with laughter - some were bts were shot with the pocket camera)
It was a meaningful and smooth shoot from start to finish, and we’re so excited for you to see the final result. For now, enjoy this little behind-the-scenes film we put together!
